Category: Uncategorized

Scarcity, Pricing, and Consumer Behaviour: Theory and Practice AbstractScarcity, whether real or perceived, is a central driver of consumer behaviour and pricing strategy. Behavioural economics demonstrates that scarcity influences value perception, willingness to pay, and urgency in purchasing decisions. Brands exploit scarcity strategically through limited availability, time-limited offers, and exclusive products, effectively leveraging cognitive biases…

How to Deal with Returning to Projects After a Break or Hiatus Whether it’s a planned pause, unforeseen circumstances, or simply burnout, taking a break from a project is common. But returning after a hiatus can feel overwhelming like picking up a book midway or jumping into a race after a pause. The good news?…

In today’s fast-paced business world, it’s not enough to just manage tasks — you need to understand the why behind them. Conceptual skills help professionals step back, see the bigger picture, and make decisions that lead to sustainable growth. Whether you’re leading a team, developing a strategy, or building a brand, these skills are essential.…

The Importance of Technical Skills in Modern Organisations In today’s fast-paced and highly digital business environment, technical skills are more crucial than ever. These skills, defined as the expertise required to perform specific tasks, are fundamental for individuals and teams aiming to achieve success in their respective fields. Whether it’s mastering digital marketing tools, data…