Author: Aaron
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How Scarcity drives pricing models
Scarcity, Pricing, and Consumer Behaviour: Theory and Practice AbstractScarcity, whether real or perceived, is a central driver of consumer behaviour and pricing strategy. Behavioural economics demonstrates that scarcity influences value perception, willingness to pay, and urgency in purchasing decisions. Brands exploit scarcity strategically through limited availability, time-limited offers, and exclusive products, effectively leveraging cognitive biases…
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How To Come Back from a Break better than ever
How to Deal with Returning to Projects After a Break or Hiatus Whether it’s a planned pause, unforeseen circumstances, or simply burnout, taking a break from a project is common. But returning after a hiatus can feel overwhelming like picking up a book midway or jumping into a race after a pause. The good news?…
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Why Conceptual Skills Matter in Business
In today’s fast-paced business world, it’s not enough to just manage tasks — you need to understand the why behind them. Conceptual skills help professionals step back, see the bigger picture, and make decisions that lead to sustainable growth. Whether you’re leading a team, developing a strategy, or building a brand, these skills are essential.…
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Mastering Human Skills: The Secret to Thriving in a People-Centric World
Introduction In today’s rapidly evolving professional landscape, human skills—often called soft skills or interpersonal skills—are becoming indispensable. These abilities, including communication, empathy, teamwork, and emotional intelligence, are critical for building relationships and fostering collaboration in both personal and professional settings. At Aaron Gregan Marketing Services, we recognize the power of human skills in driving business…
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The Importance of Technical Skills in Modern Organisations
The Importance of Technical Skills in Modern Organisations In today’s fast-paced and highly digital business environment, technical skills are more crucial than ever. These skills, defined as the expertise required to perform specific tasks, are fundamental for individuals and teams aiming to achieve success in their respective fields. Whether it’s mastering digital marketing tools, data…
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Turning Grit Into Growth: How We Built a Powerful Start-up Pitch with Strategy, Vision, and the Lean Canvas
In one of the most rewarding and dynamic projects of my academic journey so far, my classmates and I took on a challenge that mirrored the high-stakes environment of Dragons’ Den. Tasked with crafting a business idea from the ground up, we didn’t just brainstorm we built a brand, shaped a strategy, and pitched it…
